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FAQ's

Below are the most commonly asked questions - if you don't see your question, please contact us!

Digital Display

Below are some common questions about digital display ad campaigns.

Where do these ads appear?

Your ads run on the Trade Desk platform which has over 225 partners worldwide. The Trade Desk's Marketplace includes: Over 1,600 private marketplace contracts, 62 third-party desktop data partners, 23 third-party mobile data partners, and 4 third-party cross-device data partners. Virtually 95% of all digital ads being delivered across the Internet are being served through the Trade Desk Marketplace.

Who creates the digital ads?

Our talented design team creates animated display ads to help create visual attention, resulting in more clicks. Our ad design services are included in each campaign, with monthly updates to the creatives at no additional charge.

What size ads do I need to have created?

Each digital campaign must have the following 5 ad sizes:

  • 300 x 50 mobile banner
  • 320 x 50 mobile leaderboard
  • 300 x 250 inline rectangle
  • 728 x 90 leaderboard
  • 160 x 600 wide skyscraper

If you are providing artwork, you can submit additional sizes if you like.

How long does it take to get a campaign "live"?

Typically it takes 5 business days to get a campaign built, creatives approved, and the campaign live on the platform. Once your campaign is pushed live, it takes 48-72 hours for the initial data to come in, the dashboard to be built and tested, and then we send you a link.

Streaming TV/Video

Where do these streaming TV commercials appear?

Generally every streaming platform and network runs programmatic ads with the exception of Hulu and Netflix. Considering that over 80% of America has unplugged from cable, the possibilities are endless.

How long do my commercials need to be?

The most commonly placed commercial spots are :15 and :30 seconds in length. If you provide a :60 second spot, we can place it as well but the playthrough rate is just much lower.

Does your pricing include creating my commercial?

Our package pricing does not include video creative; however, we work with several cost-effective videographers to help you get your content created. We typically introduce you to one of our partners and let you work with them direct so you avoid markups and overrides.

What is the difference between "large" and "small" screens?

We recommend a 60/40 blend of large/small screen devices for every streaming TV campaign. Large screens are televisions, small screens include phones, tablets, and laptops.

General Questions

Questions about the Towne Post Network, custom marketing solutions, and billing questions.

How do you bill for your packages and services?

We generally bill month-to-month to your credit card on file on the anniversary day of your order. So if you purchase a package on the 9th of the month, you will get billed on the 9th of each month thereafter until the campaign ends.

Why do we have to "subscribe" to your digital packages?

Most digital campaigns need at least three months to optimize the AI and start producing results. We have found that clients that stick with their digital campaigns longer see incremental increases in their ROI. Also, since we do not charge a retainer to cover our initial consultation, creative design, and account set up we need at least three months to recoup our internal upfront costs.

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